Once the light goes on and you realise the food you so blithely eat actually causes massive, life-long, completely avoidable suffering to billions of animals, it’s not an easy epiphany to un-think. A supermarket never looks the same, butcher shops become very dark places. The perversity of using smiling anthropomorphized animals to advertise packages of their own body parts grows almost
chilling.
— Sam de Brito (via vegan-dragon)